Netsafe turns AI on the scammers — and moves its helpline online
On 1 July, Netsafe — New Zealand's online-safety agency — announced a shake-up of how it fights scams. Its long-running Scams Helpline is moving to an AI-assisted digital service for information, guidance and referrals, freeing its people to focus on specialist frontline harms. Alongside it, Netsafe is expanding ReScam.org, an AI-powered platform where anyone can forward a scam email to me@rescam.org and let the AI string the scammer along.
The idea is to waste the scammer's time and harvest intelligence on new tactics. Since it launched, ReScam has engaged more than 16,000 scammer email addresses across 20,000+ conversations and processed over 300,000 scam emails. "Our priority is ensuring New Zealanders can access trusted support," said Netsafe chief executive Brent Carey.